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Beirut Times

TV2MORO Launches Service in USA and Canada

FOR IMMEDIATE RELEASE

TV2MORO launches service throughout North America

Industry pioneers announce the launch of a new IPTV platform and related plans to grow service to multiple packages in 2010

LOS ANGELES, 8 December,  2009 – TV2MORO, a new entrant into the IPTV market in North America, launched its subscription TV service to customers throughout the United States and Canada. Based in Pasadena, California, TV2MORO will serve ethnic communities across North America with in-language programming from a variety of regions globally.

The service is spearheaded by industry pioneers with combined experience of over 25 years in ethnic programming in North America.

“ With the power and versatility that IPTV provides, we can finally offer consumers what they have been looking for,” said Elie Kawkabani, chief executive officer of TV2MORO. “Current platforms are over-priced and under-whelming in terms of their offer to customers. Moreover, we offer customers living in apartments or high-density units a far superior solution that no other platforms offers; with IPTV, there is no need for a satellite dish, upfront equipment cost, or any kind of complicated installation.”

TV2MORO has launched two top-tier Arabic television subscription packages servicing Arab Americans and Arab Canadians coast to coast: The Arabic Choice package and The Arabic Premium Package.

The channels offered are Al Hayat 1, Al Hayat 2, Al Hayat Series, Dream 1 and Dream 2, Al Mehwar, Orbit Al Yawm, Orbit Series, Orbit Cinema 1, Orbit Cinema 2, Orbit Series, Orbit Series +4, Orbit Al Safwa , OTV (Lebanon), MTV (Lebanon), Dubai, Dubai Sports,  Sama Dubai, Ashorooq, Al Jazeera English, France 24 Arabic, Fashion TV Arabia, Melody Arabia, Jaras TV, and Arab Woman TV.

We will follow this launch with a further 10 Arabic television channels in the near future,” said Haytham Elmokadem, President of TV2MORO. .   “Multiple feeds of several channels are available to account for time zones and provide more choices and value to our customers,” indicated Elmokadem. “In addition, we expect to add another totally different ethnic package before the end of 2009. We have invested millions of dollars in satellite capture and streaming infrastructure that will allow us to add multiple packages in 2010 and truly build a world-class offer.”

The Arabic television packages are available to consumers today by calling 1877 TV2MORO or visiting www.tv2moro.com.

TV2MORO Expands it’s offering

FOR IMMEDIATE RELEASE

TV2MORO launches Melody Drama throughout North America

Exciting IPTV platform announces the launch of Melody Drama less than 3 months after it launches in the Middle East

LOS ANGELES, March 22, 2010 – TV2MORO, after quickly establishing itself as the premier IPTV platform in North America, announced today the addition of Melody Drama to its offering in the USA and Canada.   The Channel initial launch in the Middle East was only 10 weeks ago and it received a resounding reaction.

The channel will be added to the Arabic Premium Packages in the USA and Canada, and there will be no price increases to the packages.  Melody Drama will strengthen an already all-star lineup of drama channels on TV2MORO, such as Al Hayat Series, Orbit Series and others.

“We are very excited to launch Melody Drama on TV2MORO, especially so soon after its launch in the Middle East,” said Haytham Elmokadem, President of TV2MORO.  “The Melody brand is quite established and strong in North America, and we feel confident that our viewers will quickly consider this channel as one of their favorites. “

Gamal Marwan, CEO of the Melody group added “We expect Melody Drama to establish itself as a top Arabic Series Channel in North America just as quickly as it did in the Middle East.” He added, “our collaboration with TV2MORO is a sure recipe for success, for just as we are helping shape the future of Arabic Drama, TV2MORO is helping shape the potential of Arabic television distribution worldwide.”

Earlier this year, TV2MORO launched two top-tier Arabic television subscription packages servicing Arab Americans and Arab Canadians coast to coast: The Arabic Choice package and The Arabic Premium Package.

The channels offered are Al Hayat 1, Al Hayat 2, Al Hayat Series, Dream 1 and Dream 2, Al Mehwar, Orbit Al Yawm, Orbit Series, Orbit Cinema 1, Orbit Cinema 2, Orbit Series, Orbit Series +4, Orbit Al Safwa, OTV (Lebanon), MTV (Lebanon), Dubai, Dubai Sports,  Sama Dubai, Ashorooq, Al Jazeera English, France 24 Arabic, Fashion TV Arabia, Melody Arabia, Jaras TV, and Arab Woman TV.

Elie Kawkabani, CEO of TV2MORO confirmed that the platform is planning further expansion in the near future.  He said, “we intend to dominate any language category we offer.  We will follow this launch with multiple other launches and harvest all the power of IPTV to offer the ethnic viewer in North America the best possible product with the best possible value.”

Melody Drama and the Arabic television packages are available to consumers today by calling 1877 TV2MORO or visiting www.tv2moro.com.

About TV2MORO:

TV2MORO is an ethnic programming IPTV distribution network focusing on Diaspora communities in North America, Australia and Europe.  Using the latest technology and Internet innovations, TV2MORO promises to re shape the way ethnic and specialty channels are distributed worldwide.  More information can be found at  www.tv2moro.com and by contacting TV2MORO at support@tv2moro.com or calling 1-877-TV2MORO.

About Melody Drama:

Broadcasting 24-hours of top-notch Arabic drama, including an exclusive variety of amazing Series and Sitcoms. Launched to compete with specialized drama channels; yet it is set apart by offering sensational & strong programming content with a creative interface and unique personality which retains a bigger market share of satisfied viewers all around the Middle East & North Africa. Melody Drama offers the ultimate experience of non-stop entertainment with premium and exciting content adding a vital Genre to the Melody Bouquet.  For further details, please go to www.melodyholding.com or contact Melody at Shereen.elhadidi@melodyholding.com

A bit about our technology

IPTV over Set-top box has been ‘in development’ for many years. Now, we are finally at the point that the technology has arrived. The solution uses a customized set-top box (we call it a TV2 ) to stream content and provide a traditional tv-like experience for the user. In the future, TV2MORO will have the capability to deliver content to any kind of device that the consumer chooses, whether it is TV, PC, a mobile phone or ‘media to go’.

The TV2MORO Platform is an end-to-end encoding, delivery and Set-top box solution which offers:

  • Real-time encoding & transcoding
  • Low bit rate of 700 kbps streaming straight to TV
  • Scalable simultaneous streaming over RTP and RTSP protocol
  • No Buffering, fast cache and instant-on channel
  • Open Source (Linux) based Set-top box Platform
  • Integrated CPU + DSP decoder design
  • Built-in 802.11g WiFi Support

The many advantages of the IPTV set-top box:

  • Supports multiple channel broadcasting, VOD and PVR functions
  • Video Quality at 30 frames (NTSC) or 25 frames (PAL)
  • Supports MP3/stereo audio output and S-Video/YVR/RGB Video output
  • Bit rate at 700kbps
  • The Set-top box can self upgrade through the network
  • Embedded browser provides central control, customized branding and lower maintenance cost

Check out our Arabic Premium Package

The ultimate Arabic package of programming is born!

The Arabic Premium Package on TV2MORO is what every Arabic speaker has been waiting for. Designed to evolve with the ever-changing preferences of our viewers, The Arabic Premium Package will please the entire family with 37 different feeds of channels to give you maximum choices.

The package offers up to date news, endless drama and comedy series, new blockbuster movies as well as classics, up to date news, entertaining general programming, thrilling sports, and stimulating talk shows. With multiple feeds of live and time-delayed channels, designed to optimize prime time viewing in multiple regions, subscribers to this package have a wide array of premium programming selections at any time of the day or night.

The value this package offers is unmatched. With all the choices, technology, and support behind the platform, this package is the best deal in town!